Many times smaller businesses plateau at a less than ideal sales level or they take a slide backwards. Owners have lived on word of mouth or a few choice clients, but that is not enough in these economic times. I see owners looking to hire that magic salesman and much time and resources wasted when they inevitably fail. Who can advocate your product and services better then you? Potential clients like dealing with the final decision maker, use this to your advantage.
Many entrepreneurs say they are not comfortable selling. Their vision of sales is high pressure, going for the close. A consultative environment where they listen to their client’s needs and together come up with solid fix is a better path.
I received this in an email from Rich Goeldner of FairValue Advisors. My take on the reduced multiples paid for the smaller mid-market companies is that sales/ebitda trended down for many of them in 2008/2009 and financing dried up. I expect a reversal of this chart in 4th quarter 2009. enjoy. Chris