Recently I read an article in “Inc.” magazine espousing why a business valuation is less than important (https://www.inc.com/david-lonsdale/why-a-valuation-is-less-important-than-you-think.html). Then a week later in “Forbes Magazine” is an article stating that to build value you should value your business (https://www.forbes.com/sites/steveparrish/2012/08/14/if-you-value-your-business-you-should-value-your-business/#66390fd4e57a).
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