It’s common knowledge that small companies now have the power to communicate with consumers via social media sites like Twitter, Facebook, and LinkedIn. Since your profile is always the first thing new contacts check, it must be effective. In fact, your social media profile may be more valuable than you think. How you show your profile can either make or break your brand’s online growth. Profile content that intrigues gain attention. It is the first crucial step to engaging your audience. Whether you are just starting out or are a social media veteran, follow these steps to make the most of your brand’s online presence:
Use The Appropriate Name
When creating your social media profile, make sure to use the company name as your page’s name. Though this may sound obvious, many companies will build separate profile pages for different brands in the hopes of gaining views and followers for that particular product. Customers aren’t interested in following thousands of different accounts for only one company. Recognizing this, always build one profile for your company and use only the company’s name as the page name (only if operating as a business).
Check Other Accounts
Do your homework and look at other accounts on different social media platforms. What attracts your curiosity and what repels it? To whom do you want to make contact? Take notes on what people are doing.
Add Links To Your Profile
Don’t miss the opportunity to promote your other accounts, your website for example, on your social media profile. The best thing about social media sites is that they allow you to link your other accounts on their platform. This makes it simpler for your followers to access your website. This would significantly increase the number of visitors on your website by allowing them to learn more about your business and leading them to sections where they can make purchases.
As tempting as it may be, try to avoid using one of the preset themes offered by Twitter. Choose a design or color scheme that reflects your brand. To keep it simple, choose colors from your website or logo to customize your page. Twitter also allows you to upload a wallpaper image. If you take this route, use your logo or a defining image from your website. Remember, consistency is key.
Create An Enticing Bio
A bio is a vital aspect of any social media platform. Here are a few tips to create an effective one for your social media profile:
- Instead of asking people about themselves, show them what you’ve done.
- Make sure the keywords are relevant to your target market.
- Avoid overhyped words in your bio and instead write something that is both new and knowledgeable.
- Always respond to a reader’s question to entice them to visit your social media profile.
Keep Your Social Media Profile Up To Date
Many social media veterans recommend that you keep the facts intact across all channels. Consistent information and messaging across your profile can provide your business with a more professional appearance, especially if it matches the information found on your website. This would give your audience a sense of credibility and might even attract new clients. This is why it is important to keep your profile up to date.
If you’ve been trying to create a social media profile but don’t have any idea how to start everything right, then now is the time to get started! Use these tips to build outstanding profiles that can help you attract clients and generate sales. Not to mention, having a well-crafted social media profile can help your business grow into the profitable venture it wants to be!